Contract: Full-Time
Markets: Middle East and Africa
We are recruiting an experienced VAS Digital Acquisition & Growth Manager to drive international customer acquisition for mobile VAS, mobile gaming and subscription-based digital services.
The successful candidate must have worked directly for a VAS provider, aggregator, mobile content provider or digital subscription business. Experience gained solely within a telecom operator will not be sufficient for this role.
You will develop creative and cost-effective digital acquisition strategies across multiple international markets. The business currently works with more than 20 telecom operators across 10 countries in the Middle East and Africa.
Key responsibilities
- Develop international customer acquisition strategies for mobile VAS and digital services
- Grow paying subscribers across multiple telecom operators and markets
- Create innovative, low-cost digital campaigns that deliver measurable results
- Optimise acquisition funnels, activation, conversion, retention and churn
- Improve monetisation through subscriptions, carrier billing and lifecycle campaigns
- Monitor CPA, CAC, conversion rates, revenue, retention and customer lifetime value
- Adapt campaigns for different countries, audiences and operator requirements
- Work with product, commercial, technical and telecom operator teams
- At least five years’ relevant growth or digital acquisition experience
- Direct experience working for a VAS provider, aggregator or digital subscription business
- Proven customer acquisition experience across multiple international markets
- Strong knowledge of mobile VAS, carrier billing and subscription services
- A measurable record of growing subscribers while controlling acquisition costs
- Experience using performance data, attribution and funnel analysis
- Mobile gaming or digital content experience would be highly advantageous
- Strong English communication skills and the ability to work remotely